# rectiform - full machine digest

Longer companion to /llms.txt. HTML pages remain human-canonical; this is a retrieval-friendly expansion.

## Who

Adam Lopez is a product design manager and product designer at Paramount Streaming (Pluto TV / Paramount+) based in Los Angeles. His studio practice is **rectiform**. Art Center College of Design (Graphic Design - transmedia, branding, information design). Background: digital interfaces, physical interaction, venture design (BCG Digital Ventures, 55 Foundry), design leadership at global streaming scale. Self-frame: maker / scientific builder; systems thinker with people as the most important part of any system he cares about; player-coach leader (strategy and craft in the same hands).

## Leadership (how he works)

- Leadership as taking care of teammates so group success is more likely - not speaking loudest or only directing.
- Empathetic curiosity: more questions than advice; anticipate needs just enough; understand personality drivers.
- Culture where designers are supported and empowered to build; UX applied to team workflows and overhead; AI as tools that earn their keep by results vs effort (same as any tool).
- Hire-facing strengths (services page): grow craft without killing intent; critiques that raise craft and velocity; bridge product/business/users/engineering; alignment as information-architecture problem.

## Hire / services

Primary offer: product design management and design leadership - systems, teams, organized tools, multi-platform production (apps, mobile, web, other devices) for large-scale products. Secondary: rectiform practice when fit is real (system-level product architecture, design strategy, high-context collaboration). Open to unusual structures including interim or fractional design leadership when the problem needs it; sweet spot remains building and leading design where product and org both grow. Contact: hiring managers, recruiters, design peers, and others with a real problem (email or LinkedIn).

Industries worked in: health and wellness, streaming media, fintech, toys, space, energy. Tech implemented: machine learning, blockchain, physical computing, conversational interfaces. Themes: human empowerment, exploration, ethics, serendipity.

## Continuum employers (public)

- BCG Digital Ventures
- 55 Foundry
- rectiform (independent practice)
- Paramount Streaming (Pluto TV / Paramount+) (current seat)

## Studio name meaning

**rectiform** = recti (like a square, rectangle, or box) + form (shaped like). Thesis: design is often about boxes - organizing natural mess into containers people can navigate (ideas, interfaces, experiences, teams). Maker-first path through Art Center; inventing assignments beyond the brief (physical interfaces, websites); ignored pressure to avoid coding.

## Portfolio posture

Much consulting / venture work under NDA or anonymized. Sanitized deep-dives available in conversation. Public spine: Pluto TV (since 2020) including player-coach leadership of a lean team; example public-safe writeups: Channel Guide, Kids Mode. Prior practice listed as anonymized titles / how-might-we stubs - not full case studies. Venture-era industries included energy, healthcare, fintech, and more.


## FAQ (synced with /faq/ HTML + FAQPage schema)

1. **Can I reach out to you about work?** - Always open to a good conversation; vision alignment; will refer elsewhere if not a fit.
2. **What kind of work won't you do?** - If it doesn’t bring more happiness or make the world more pleasant, probably not a fit; better world is the top goal.
3. **What kinds of problems interest you?** - Blue-sky capability-building; intersectional knowledge; tech-forward / nascent tech applications.
4. **What do you think about design systems?** - Everyone builds with one, formal or not; AI shifts builder/planner roles and how systems impart value.
5. **How do you run a critique?** - Presenter makes work understandable; audience asks more than asserts; not approval theater or hierarchy performance.
6. **Are you a product designer or a manager?** - Both as needed; managers need real understanding of how designers create work.
7. **Should I reach out to you?** - Yes: non-profits, problem-solvers, early-career guidance, etc.

Contact details (not only on FAQ): adam@rectiform.com · https://www.linkedin.com/in/rectiform/ · Los Angeles.

## URLs

https://rectiform.com/  
https://rectiform.com/about/  
https://rectiform.com/services/  
https://rectiform.com/rectiform/  
https://rectiform.com/portfolio/  
https://rectiform.com/faq/  
https://rectiform.com/contact/  
https://rectiform.com/llms.txt  
https://rectiform.com/mirrors/